Two links matter for a live event: the viewer page everyone watches from, and your branded landing page, if you built one.
1
Copy your viewer page link
Once hosting is turned on, open Live settings and copy the Viewer page link under Event Links. This is the link registrants use to watch.
2
Copy your landing page link, if you built one
If you built and published a landing page, open it and copy the URL shown at the top of the editor. This is a branded page with your theme, description, and speaker info, with the registration form built in.
A published landing page shows its URL right at the top.
3
Post the link
Share either link anywhere your audience is: a Facebook group, a newsletter, or your own website. Both take registrants straight to registration.
Use the landing page when you have one
It carries your branding and speaker bio, so it usually converts better than the plain viewer link.