Build Your Client Pipeline: A Behavioral Approach to Consistent Client Acquisition
Presented by Mellanie Page
When
Sat, Nov 7, 2026, 2:30 PM MST
Free1.5 Learning CEUs
Attend live and your CEU certificate is issued after the session.
See all upcoming live CEUs →About this CEU
Creating a simple acquisition system; audience → lead → conversation → client; referral and outreach strategies; content and lead generation; tracking conversion behaviors and using data to improve the pipeline
What you'll learn
- 1Identify observable behaviors associated with stages of a client-acquisition pipeline, including lead generation, engagement, consultation, and conversion. Develop a client-acquisition plan that specifies target behaviors, antecedent strategies, shaping, and measures of effectiveness. Use basic acquisition data, such as leads, consultations, conversions, and conversion rates, to evaluate and modify client-acquisition strategies.
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